Bidding farewell to the year and anticipating the onset of 2018, Google India today announced its 2017 Year in Search results, recapping the top trends and searches through the collective eyes of search users. Google’s Year in Search continues to offer a unique perspective on the year’s biggest interests, major events, and hot trends reflecting the aspirations, thoughts and imagination of India’s online millions.
Matt Lauer. Bitcoin. DACA. Monkey selfies. Jeremy Lin’s hair. Do-it-yourself eclipse glasses. Tom Petty’s death. National anthem protests in the NFL. And “Cash Me Outside.”
These were some of the people, topics and memes that trended to the top of Google searches in 2017. The search terms reflected the United States in upheaval over sexual misconduct allegations against powerful men, reeling from the tumultuous presidency of Donald Trump, and people around the world searching for information about the latest iPhone and how to make slime.
Three of the top 10 TV shows in the U.S. debuted on Netflix, the same as last year.
It’s not quite 2018 yet, but Google already released its rankings for the top Google searches of the year, which is an annual tradition for the undisputed king of the search business. Top five searches include Hurricane Irma, iPhone 8, iPhone X, a guy, and Meghan Markle.
Google’s offers a clear snapshot of the things that captured our imaginations and baffled us during what felt like a particularly turbulent year.
Hurricanes Irma and Harvey took the first and eighth spots in the Top 10, and August’s much-hyped solar eclipse came in at No. 7. The October shooting in Las Vegas that ended in 59 deaths was the No. 5 search. Musician Tom Petty was both the top search in celebrity deaths and No. 3 overall, while former Patriots tight end Aaron Hernandez, who took his own life in a prison cell in April, was No. 9.
The Super Bowl and the Mayweather/McGregor fight landed at four and five, respectively, and the fidget spinners that briefly caught our short attention spans this year hit No. 10. Former NBC anchor Matt Lauer hit No. 2 overall and was the top person search in general. A number of other subjects of sexual misconduct allegations also made the Top 10 people list, including Harvey Weinstein, Kevin Spacey and Bill O’Reilly.
Apple had the strongest showing in Consumer Tech, with the iPhone 8, iPhone X, iPhone 8 Plus and Apple Watch 3 scoring spots one, two, six and nine. Nintendo and Samsung also had strong showings with the Nintendo Switch, Samsung Galaxy S8, Super NES Classic and Samsung Galaxy Note 8 making the Top 10 in that category.
People were also looking for ways to make their own eclipse glasses, fidget spinners and slime. More people wanted to know what DACA (Deferred Action for Childhood Arrivals) was than anything else. Bitcoin also had a strong showing at No. 2.
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