Google is adding new filters to its trends data, making it possible to see search trends beyond web search. Now, you can find real-time search trends on specific search terms within YouTube, News and Image searches, along with Google Shopping.
“We’re opening up more data to show what people in the world are looking for, as they’re looking for it,” writes Google on its The Keyword blog.
To see trends filtered by the specific search trends, first choose the search term you want to research. For example, if want to see search trends for Rihanna on YouTube, select Rihanna the singer on the Trends search bar.
To use the feature, you type in your keywords into the Google Trends search box as before, then select the appropriate topic from the autocomplete suggestions.
From here, you can dig into the trends from web searches, including filtering by geography or time frame. But you can now also choose from other options via a new filter. Here, you can opt to see data from other Google verticals like Image Search, News Search, Google Shopping and YouTube Search.
This gives you more angles into a search trend. To continue the Taylor Swift example, Google shows how a recent The Tonight Show appearance by the singer may lead to spikes in people searching for her performance on the show on YouTube, or images from that show on Google Images. These are shown as related topics and search interest is indicated with a percentage increase next to each climbing item.
As with web searches, you can use the new tool to see where, geographically, interest is strongest for the given topic across Google’s other verticals.
The Google Trends service is often used by researchers and journalists who use the data to report on major events happening around the world, and their impact on culture. It’s also a more in-depth and granular way to parse Google’s data than what’s provided to advertisers through things like AdWords’ insights into search volumes.
Image Source: James Martin/CNET